"A situation where a number of decisions, individually small in size and time perspective, cumulatively result in an outcome which is not optimal or desired. It is a situation where a series of small, individually rational decisions can negatively change the context of subsequent choices, even to the point where desired alternatives are irreversibly destroyed." Join discussion...

"Overchoice is the result of technological progress. Since the beginning of the Industrial Revolution, each year, more and more products are being offered. Consumers have more disposable income to spend, and producers can more easily and cheaply introduce product variations." Join discussion...

A really interesting video about how too many choices in products/services leave us expecting perfection, and ultimately being disappointed Join discussion...